Truelittle – is whatever you want it to be.
...about what you wear.
...about what you think.
...about what you think you should wear and carry.
To add to the confusion here’s how we think we came about creating Truelittle.
We are highly opinionated people. We do have a say about most of the things around us (Yay!!). However we are humans and we do get tired (occasionally). So to overcome our human weakness but still carry around our opinion. - And then we added a marketing twist to it, making it “Truelittle”. Brilliance aside, Truelittle is about great designs. Designs that are socially relevant. Designs that make your plain jane tshirts, wallets, bags, hoodies, boxers, mugs and other merchandise into a conversation starters.
Yet, we don’t believe in anything abstract. We want our merchandise to say something specific. A few random lines and strokes on a canvas might make a few people go “oooh” and “aaah”. But not us. Our designs are more like social commentary. However commentary alone does not make for exciting interweb business. So here’s how Truelittle works. We look at our society and pin point things (not issues) that trouble us, annoy us, makes us laugh, motivates us, over all the complete environment which affects us. We then work with our brilliant, creative and utterly lazy designer panel to bring those societal things onto products that will not only make you cool but socially cool :P
(What the f is this you might say. But this thing is like a state, which cannot be defined in words but only experienced, so to know that you will have to buy one of of our products for at least once and when you do...Narcotics department rates us more addictive than drugs)
Now what do you do if you have a Thomas Alva Edison moment, you share with us. It may be a design or one liner or even an Idea scribbled on your pizza box, we will welcome it. There are three simple rules to it, it should be a sound idea, it should should good, and should not put us in jail. And to avoid extra confusion, there is no voting, get likes etc. on this, it is like you buy our stuff, when we like it, we share it to our designer panel and then thoda kam jyada karke le lenge...kya boss...boni ka time hai...
We also believe your buying experience with us doesn’t end with the click of the buy button. We take utmost care in shipping your purchase as soon as possible. We also stand by our quality and its durability commitment. A merchandise that will not only make you look smart, but social smart.
So go ahead: Wear It Proud with Truelittle.